For recruiters and hiring managers: If you're short on time, check out my preview deck. In just two minutes, you'll get a quick overview of my skills, achievements, and past projects.
Strategically created the design system through multiple projects with limited resources
Led multiple projects strategically during 2023 focusing on revenue growth.
Build taking order flow from 0-1 and ongoing efforts to continue iterating based on user feedback.
Applied Lean UX methodology to help achieve product-market fit MVP for early-stage startup.
Shipping products is great, but what I find even more meaningful is helping others grow. I hold weekly 1:1's with designers to help educate, guide, and assess the design process, communication, and execution.
Guest Speaker at Ohio State University
Los Angeles Chapter Lead for Hexagon UX
Panel speaker at LadiesthatUX conference on the topic "From inclusion illusion to authentic belonging"
Moderator for public portfolio review roundtable
In case you are interested in taking a look at in-depth case studies from my previous projects, please email me at helloworld.kellie@gmail.com.
UI / Redesign / App
Worked on the listing page and sitemap redesign for 135 million eBay users worldwide.
B2B / 0-1 / Fintech
Helped wedding and event florists to create proposals or invoices in regular order from scratch.
Content Strategy | Customer feedback | User flow
Designed the #1 customer-requested feature that allows florists to manage prices during the holiday season.
App / B2C / Ed Tech / Entrepreneurship
Built the learning platform to guide individuals inquiry, dialogue, and critical thinking through arts & sports activities.
AI | New-tech | SEO | E-commerce
Built the SEO tool by using ChatGPT which saves the cost and increases the traffic by 8%.
Branding / Startup / Business Strategy
Worked with a small team to prototype a business strategy by applying the design thinking method.
Redesign | E-commerce | Marketplace
Redesigned the Chinese's top marketplace for lab supplies to simplify the user flow and deliver a UI style guide as a foundation of the design system.
0-1 Project | Entrepreneurship | App
Apply gamification as a core experience to encourage people to act on environmental issues.